Geoff Ketchum is the owner/publisher of Orangebloods.com. He’s covered Texas Longhorn athletics for more than two decades. As the owner/publisher of the largest site in the Rivals.com Network and the nation’s No.1 overall college team subscription site, Ketchum has been the leading voice on Texas athletics for the better part of the last 20 years, whether it was his vision in creating the most dynamic sports media enterprise in the Austin market, his authoring of an Amazon.com best-selling book or a radio career that included four years of national syndication.